Insights5 Design Lessons Learned From Billboard Ads
5 Design Lessons Learned From Billboard Ads

5 Design Lessons Learned From Billboard Ads

Five design lessons learned from Billboard Advertising by James Adams via Design Juices, article here

A bit of a flip from our previous blog sharing from Paul’s “pauldervan: random thoughts on marketing”. Paul’s key principles were summariesed as: Single image. Of a person (that you’d notice). Strong contrast in colour between image and background. Short headline. Easy to read. Well branded. Simple message. And loads of space.


Addressing from a design point of view, James’ article echo similar priciples summarised as

1. Minimise the Amount of Text Used

Design Juices Minimise-the-Amount-of-Text-Used


2. Use Simpler Design Elements

Design Juices Use-Simpler-Design-Elements


3. Consider 3D Elements
– by varying Tint or Tone of the advertisement
– by using Three Dimensional Objects

Design Juices Consider-3D-Elements in Billboards


4. Incorporate Pictures for Ads in Long-term Campaigns

Design Juices Incorporate-Pictures-for-Ads-in-Long-term-Campaigns-1024x338


5. Integrate Objects of Differing Sizes

Design Juices Integrate-Objects-of-Differing-Sizes


On top of a high traffic location, these 5 design principles will ensure that your billboard advertisement can grab more eyeballs.

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