5 Design Lessons Learned From Billboard Ads

Five design lessons learned from Billboard Advertising by James Adams via Design Juices, article here

A bit of a flip from our previous blog sharing from Paul’s “pauldervan: random thoughts on marketing”. Paul’s key principles were summariesed as: Single image. Of a person (that you’d notice). Strong contrast in colour between image and background. Short headline. Easy to read. Well branded. Simple message. And loads of space.

 

Addressing from a design point of view, James’ article echo similar priciples summarised as

1. Minimise the Amount of Text Used

Design Juices Minimise-the-Amount-of-Text-Used

 

2. Use Simpler Design Elements

Design Juices Use-Simpler-Design-Elements

 

3. Consider 3D Elements
– by varying Tint or Tone of the advertisement
– by using Three Dimensional Objects

Design Juices Consider-3D-Elements in Billboards

 

4. Incorporate Pictures for Ads in Long-term Campaigns

Design Juices Incorporate-Pictures-for-Ads-in-Long-term-Campaigns-1024x338

 

5. Integrate Objects of Differing Sizes

Design Juices Integrate-Objects-of-Differing-Sizes

 

On top of a high traffic location, these 5 design principles will ensure that your billboard advertisement can grab more eyeballs.

post2
post4
post11

Search

Feature Insights

THE PERFECT MEDIA CATALOGUE

Get the latest update of our catalogue, and download them over here

FILL THE FORM TO DOWNLOAD