A look back at our 2020 Out-of-Home Media in Indonesia
Towards the turn of the year 2021, let’s look back at the work of The Perfect Media with several business brands in Indonesia. How we have helped clients reach millions of potential audiences through an impactful series of advertisements with OOH media.
1. Indosat on Billboard Service Road, Soekarno Hatta International Airport
To fulfil telecommunication needs during the holiday season, Indosat offers special travel packages that make it easier for customers to communicate and access the internet without worrying about being limited by local quotas.
Together with The Perfect Media, Indosat introduced this promotional package through billboard advertisements installed on the Service Road; the arrival highway exits Terminal 1 and Terminal 2 of Soekarno Hatta International Airport.
The position of the advertisement display is parallel to the point of view of the audience and the right location to reach 100% of passengers who have just arrived and are going to the city of Jakarta, chosen as the client’s advertising point in order to provide maximum exposure.
Supported by a large backlight billboard format of 5m (H) x 15m (W), our billboards have helped increase brand awareness as well as sales of Indosat packages.
2. Gojek at Pilar Lightbox Baggage Claim T1 A & B, Soekarno Hatta International Airport
Introducing the latest smart airport service, GoCar Instant, Gojek in collaboration with The Perfect Media to install a promotional campaign in the baggage claim area of Soekarno Hatta International Airport.
In the execution of Gojek advertisements, The Perfect Media uses 16 units of pillar lightbox media which are installed exclusively in the baggage claim area of Terminal 1A and 1B Soekarno-Hatta International Airport.
Supported by double-sided advertising displays and maximum lighting, giving passengers a memorable advertising experience right while they are queuing their luggage after arrival. Promotional advertising messages from Gojek also arrived optimally and triggered further action by consumers to immediately place orders on the Gojek online application.
3. XL Prioritas at Skybridge Synchronized LCD Screens, Medan Kualanamu International Airport and Pillar Lightbox, Batam Center Point Ferry Terminal
As the main hubs in the Sumatra region with these two countries, Medan and Jakarta were chosen as locations for placing Priority XL ads to introduce roaming services for Indonesian travelers.
The Perfect Media project with XL Priority has been executed well through OOH media in the departure area of Kualanamu International Airport in Medan and Batam Center Point Ferry Terminal.
The perfect combination of OOH media displays with the potential for 30-40 minutes of advertising exposure while passengers are waiting for their flights, as well as the proximity of the advertisement point to shopping area locations, make XL Priority advertisements very potential to capture audience attention and interest.
A premium image and an impression of luxury are the benefits of the airport and international ferry terminal for clients who advertise there. It is very suitable to represent the character of the XL Prioritas brand as a postpaid provider, which is usually in demand by users such as business people, officials and international students. This priority XL ad campaign can also reach the premium segment maximally.
4. Resorts World Sentosa at Giant LED Screen Security Checkpoint, Medan Kualanamu International Airport and Pillar Lightbox, Batam Center Point Ferry Terminal
Ad placement in relevant environments such as shopping malls, airports and ferry terminals, allows brands to reach consumers who are ready for both vacation and travel.
This strategy is being carried out by Resorts World Sentosa, the manager of an international standard resort and entertainment area on Sentosa Island, Singapore. Through an advertising campaign with OOH media from The Perfect Media, Resorts World Sentosa wants to attract the interest of local and international tourists from the Batam door to Singapore, enjoying various interesting tourist events which are very dear to miss.
The placement of the media at these strategic points exposes the audience to Resorts World Sentosa’s advertising messages for the duration of waiting for departure. Excellent media visibility!
The waiting area at the ferry terminal is less crowded with shops / retail and the advertising exposure is more intense than the airport, leaving viewers focused on seeing the advertisement display that is right in front of their eyes.
The opportunity to spark audience interest in a vacation to Resorts World Sentosa is even greater. Strengthen the audience’s memory and perception of Resorts World Sentosa as a tourist destination that they must visit while in Singapore.
5. CROWN Textile at Lightbox Raillink Area, Medan Kualanamu International Airport
OOH media reaches out to the local market, while honing the curiosity of the audience that pours around every day around the advertising point of your business. Makes the audience interested in approaching a store that has just opened in a city and then changes as an active consumer.
This advantage was obtained by our client, CROWN Textile Medan, after placing their grand opening advertisement through lightbox media in the Railink area of Kualanamu International Airport, Medan.
6. Bank Mayapada at the Giant LED Screen Departure Security Checkpoint, Kualanamu International Airport, Medan
Through the placement of OOH transit media in the form of a Giant LED Screen in the departure checkpoint area and a pillar lightbox in the arrival area of Kualanamu International Airport in Medan, Bank Mayapada displays exclusive advertisements.
The advertisement display is very large and is located right in front of the queue for airplane passengers, as well as close to the tourist shopping area, reaching all surrounding audiences. So that Bank Mayapada can increase their brand awareness as a premium banking brand in Indonesia.
It is often difficult for passengers to ignore the advertisements they catch while sitting in the departure hall or crossing the advertisement displays when walking towards the arrivals exit. Therefore, transit advertising media guarantees that the advertising campaign of each business brand will get the attention of the audience from various segments as long as they are trapped in the transit area.
Let’s Continue This Success Together in 2021
Indosat, Gojek, XL Prioritas, Resorts Worlds Sentosa and hundreds of other clients have proven the benefits of OOH media for the success of promotional campaigns with The Perfect Media.
The success of these projects is of course inseparable from good cooperation with our clients, partners and our team at The Perfect Media. Through this series of work, we have made friends in various regions of Indonesia. We also continue to build on our reputation and experience in the industry as a company that works hard and efficiently at every step of the way and every project.
We sincerely hope that in 2021 we will all be more successful and achieve more achievements together. Moreover, seeing the potential of OOH that will continue to grow through technology and media innovation, we are very optimistic that The Perfect Media can be a good business partner for you in the coming year.
If you are interested in the same benefits – reaching millions of people with The Perfect Media, contact us now to see how we can help your brand reach millions of potential consumers across Indonesia to Southeast Asia.