Mid Autumn Festival is one of the most significant traditional festivals celebrated by Chinese communities worldwide. On this day, families typically come together to admire the full moon, which symbolizes reunion and harmony. The origins of this festival surround tales of Chang’e ascending to the moon upon drinking the elixir of immortality. As Mid Autumn Festival approaches, Chinatown turns into a bustling hub of vibrant energy, selling colorful lanterns and an assortment of mooncakes. Locals and tourists fill the streets, creating a lively, festive atmosphere that forms the best backdrop for Out of Home Advertising.
Why is Chinatown the Best Location for Mid-Autumn Festival Advertising
Popular Destination Amongst Chinese Tourists and Locals
People’s Park Complex, located in the heart of Chinatown, is a popular destination for Chinese tourists and locals alike. Showcase your brand with outdoor advertising at the People’s Park Complex during the Mid-Autumn Festival for an excellent opportunity to boost brand awareness and inspire action by effectively reaching out to your target audience!
Vibrant Mid Autumn Atmosphere at Chinatown
As one of the most widely celebrated traditional festivals by the Chinese worldwide, the Chinese in Singapore take to the streets of Chinatown for a festive celebration and moon gazing. The vibrant and busy streets of Chinatown are typically illuminated with dazzling lanterns, creating the perfect atmosphere for brands to roll out their festive outdoor advertising campaigns.
Boost Brand Awareness and Recall
The festive backdrop enhances the impact of your advertisements, leaving lasting impressions on onlookers. Take advertising to Chinatown during the Mid Autumn Festival to give consumers repeated exposure of your brand message, increasing brand awareness and recall.
Opportunity to Build Positive Brand Image
Leverage the Mid Autumn Festival to launch a special campaign or release limited edition products such as having promotions or selling unique mooncakes. Amplify the impact of these campaigns by showcasing them on the eye-catching billboards all around People’s Park Complex for maximum visibility and to inspire immediate purchases. By engaging with the community through such themed promotions, your brand can cultivate a positive image, being recognized as one that respects and celebrates traditional festivities.
The Perfect Media Offers Multiple Strategic Locations at Chinatown
With multiple high profile placement locations that see significant human or vehicular traffic, there’s no better way to captivate the attention of your audience and leave a lasting impression!
Brands that Advertised at People’s Park Complex
Yang He Global
Yang He Global, a renowned brand of distilled liquor inheriting 400 years of wine craftsmanship, has a long history from China. The brand chose to advertise at high visibility locations with prominent exposure at People’s Park Complex to showcase their established brand identity and encourage the international audience to try out their Baijiu (Chinese white liquor).
Joyvio Food
Joyvio Blueberries launched an Outdoor Advertising campaign at People’s Park Complex, directing shoppers to Scarlett Supermarket, located on the 2nd floor of the building, to make an immediate purchase. The strategic placement of the striking ad caught the eyes of shoppers and commuters as they exited Chinatown MRT station or as they walked down the streets of Chinatown, successfully driving footfall to the 24 hour supermarket and increasing sales. Advertising at People’s Park Complex, which is popular amongst Chinese tourists and locals, also allowed Joyvio, China’s top blueberry brand, to reach a relevant audience. Click here to read more about Joyvio’s campaign at People’s Park Complex!
Panda Remit
Panda Remit took their advertising campaign to the LED screen located just outside People’s Park Complex during Chinese New Year. As the festive Chinese New Year decorations and lights transformed the streets of Chinatown into a festive galore, the bustling atmosphere significantly increased foot traffic, setting the perfect backdrop for boosting brand awareness and promoting their services.
Best Practices for Designing Mid Autumn Festival Outdoor Advertisements
Incorporate Festive Elements Into Your Ad Design
To ensure your ad resonates with your target audience, incorporate elements that evoke the heartwarming spirit of this festival of reunion and harmony. This would enhance the impact of your advertisement, ensuring optimal results.
Select A Suitable Location
Advertise at locations with a target audience that resonates with the Mid Autumn Festival and your advertisement. The Chinatown area sees a high volume of Chinese tourists and locals daily – the perfect location for your brand to roll out a relevant Out of Home Campaign that reaches your target audience effectively!
Start Advertising At Least A Month Before Mid Autumn Festival
For ample time and opportunity for your advertisement to reach your target audience and boost brand awareness, launch your Mid Autumn outdoor advertising campaigns at least 1 month before! With longer time exposure, consumers are constantly in contact with your ad and are more likely to have a memorable impact.
Ready to leverage on Out of Home Advertising Opportunities this Mid Autumn Festival? Take the first step by contacting The Perfect Media!
