In one way, that is the truth about setting up billboards. The monthly rate of having billboards displayed is quite high; it can cost you up to almost 1000 dollars per month. However, there are a lot of good things in return.
Most usually, for other types of media advertising, you would have to pay about the same price to have your ad posted but with little effect and exposure. On the other hand, for billboard media, you can feel the effects on your business almost instantly. Research suggests that people spend more and more time outdoor than before. Therefore, displaying billboards are the best way to capture people’s attention on the move.
The study shows that 70% of us “often look at the messages on roadside billboards and more than one-third (35%) are reported to have looked at an outdoor ad each or most of the time they pass one.”
In conclusion, billboard advertising really isn’t as expensive as you might think. Your brand could be seen and remembered by hundreds of thousands of potential customers for the period of months and at a tiny fraction of the price.
Feel free to drop us a call at 6273 0556 if you have any more queries on billboard advertising!
Written by Eunike Hidajat