It’s a well-known fact that drawing consumers’ attention can be challenging. Even though they are among the most creative forms of out-of-home advertising, modern consumers expect more than just a static image. This is where Digital Out-Of-Home billboards come in.
David Beckham’s trending hand advertisement is a striking example of how creativity plus visuals can boost a campaign. This creative marketing advertising billboard was spotted at Paradiso cocktail bar in Barcelona.
At first glance, you might wonder what makes this campaign visual so special and one of a kind.
Besides using traditional Television advertising, the Stella Artois advertisement capitalizes on the power of curiosity. By featuring only Beckham’s hand, this visual draws the audience in, growing engagement and conversation—an important aspect of successful advertising in today’s saturated market.
With each image, viewers encounter only the athlete’s recognizable tattooed hands, a deliberate choice that prevents his face from stealing the spotlight.
But why stop at the visual alone? Beckham’s hand advertisement billboard is a masterclass in leveraging celebrity influence. By featuring the hand of a globally recognized Manchester United legend like David Beckham, the advertisement instantly gains credibility. Beckham’s association with style, success, and sophistication instills the advertisement with quality, improving brand recallability.
Take this locally done advertisement by Daikin and The Perfect Media as an example. Daikin’s design may be simple, but it brings viewers’ attention. One look, and you’ll know that the advertisement is from Daikin.
Let the visuals speak for themselves. Instead of bombarding consumers with flashy graphics or overwhelming messaging, Daikin’s campaign opts for a minimalist approach, focusing solely on their large “DAIKIN” text.
Besides visuals, another important aspect in enhancing your brand visibility is the choice of advertising location. Daikin’s campaign smartly took place at the Automobile Megamart (AML), strategically positioned amidst numerous car showrooms and electronics shops. This choice aligns perfectly with Daikin’s identity as an electronics company, ensuring maximum exposure and relevance to its target audience.
Another great example is the HSBC Mastercard advertisement at The Heeren 3D Out-Of-Home Digital Screen in Orchard.
With the 3D Realistic Digital Screen, The Heeren OOH 3D Screen provides brands such as HSBC Mastercard Advertisement a boost of brand engagement and brand visibility. Located in the heart of Orchard, Singapore’s largest shopping district, packed with retail, food, and luxury stores.
In a competitive market with many competitors, standing out could seem difficult. What you might not know, though, is that by doing these simple steps, you could greatly increase your chances of making an impactful advertising impression.
Ever seen a billboard with so much text you don’t know where to look first? Well, Visuals cut through the noise and tell you everything you need to know at a glance.
Here are some tips on creating an effective billboard design:
- Simplify it. Drivers in gridlock traffic have a limited time to read billboards, usually around 5-10 seconds.
- When designing the billboard, make sure to use both readable and large fonts. The minimum height for lettering on a standard 14″48″ billboard should be no less than 0.6 meters. This is important to ensure visibility from a distance of 152.4 meters. Unless the letters are at least 0.7 meters tall, it’s unlikely that anyone can read them.
- For fonts and backgrounds, use vivid, strongly contrasting colors. Research has shown that this will increase recall by 38%. The ultimate aim of OOH advertising campaigns and billboard designs is to improve brand identification and awareness.
- Avoid being boring: Recall is the most important factor in any billboard or out-of-home advertising campaign; your message ought to stick in people’s minds. Naturally, avoid pushing anything too hard that can result in a collision.
So the next time you’re not sure of how to create an effective visual/Campaign for your brand, think of visuals as the big flashing lights that make people look twice as they zip by. They’re like the magic ingredient for catching eyes in the blink of an eye.
What are you waiting for? Contact us now if you want to boost your Brand Visibility and reorganization!
