InsightsAsahi Shimbun – Airports entice arrivals with oversized fake sushi at baggage claims

Asahi Shimbun – Airports entice arrivals with oversized fake sushi at baggage claims

Taken from the Asahi Shimbun by YUJI SHIMOYAMA, full article here

 

asahi shimbun A fake Toyama Bay-style sushi set takes a ride on the baggage carousel at Toyama Airport. (Yuji Shimoyama)

A fake Toyama Bay-style sushi set takes a ride on the baggage carousel at Toyama Airport. (Yuji Shimoyama)

[In an effort to boost tourism,] a fake Toyama Bay-style sushi set (Giant plates of fake sushi–red queen crab, white shrimp and yellow tail among them – YUM) takes a ride on the baggage carousel at Toyama Airport. Set on the baggage carousel, the imagery is an offshoot of the ubiquitous rotating sushi bar, pieces of Japan’s famed cuisine ridding with other pieces of baggage! Other airports in Japan feature huge replicas of other food or even manga characters in the hopes that these local specialties will bring more tourists to these areas

Toyama prefectural officials said they spent about 150,000 yen ($1,600) to produce each model sushi, which measures about 50 by 80 by 35 centimeters

Great great execution especially the use of the conveyor belt of both baggage and sushi. Out-of-Home advertising must be one of the most fun media ever.

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