Outdoor advertising is often criticised for:

1. Not easily measurable due to lack of standard measurement matrix,
2. Becoming a “Blind Spot” over time
3. Limited space for creative and message
4. Limited to a specific catchment of eyeballs

The list above applies completely to the following below. But to me, this is one of the most awe-inspiring Outdoor Advertising medium yet:

Hot air balloon over Turkey, Cappadocia

For the Dinler Hotel chai