Boosting Sales with Style: 8 Key Spots, Endless Impact – Indomie x NewJeans DOOH Campaign Takes Singapore by Storm

Indomie has shocked the world again, this time with a fresh twist: a collaboration with K-pop sensation NewJeans and dynamic Digital Out-of-Home (DOOH) campaigns in Singapore. Famous for rich flavors, affordability, and quick preparation, it has become a favorite among locals and expatriates. The brand’s flagship product, “Mie Goreng,” along with other variants like Soto and Laksa, resonates well with Singapore’s diverse, multicultural population. It is an ultimate comfort food simply because of its affordability and versatility, hence becoming a staple in households, eateries, and convenience stores across the city. ( source by Indomie )

 ( Youtube of Indomie collaborations with new Jeans )

Indomie has partnered with NewJeans, one of K-pop’s fastest-rising stars, to capture the hearts of young consumers. Known for their trendsetting image, vibrant energy, and global appeal, NewJeans perfectly aligns with Indomie’s goal of resonating with Gen Z.

This collaboration isn’t just about pairing a popular brand with popular idols. It reflects a strategic effort to connect with younger audiences who are deeply influenced by music, social media, and pop culture. NewJeans’ modern and approachable persona mirrors Indomie’s versatility and appeal as the ultimate comfort food for a fast-paced generation.

(Indomie x NewJeans at Fahrenheit Kuala Lumpur)
(Indomie x NewJeans at Pavilion Kuala Lumpur)

As part of this partnership, Indomie is rolling out a global campaign featuring NewJeans in various promotional activities, including exciting events and content shared on social media platforms. The campaign will officially launch on November 3, 2024, featuring eye-catching LED Screens in strategic locations such as Pavilion and Fahrenheit88 in Kuala Lumpur. The Singapore leg of the campaign will commence on November 8, 2024, with LED Screens displayed in key areas such as Bugis Street, Chinatown Point, Orchard Gateway, People’s Park Complex, Queensway Shopping Centre, Star Vista, ERA APAC Centre, and ESR BizPark, targeting youth-driven and high-traffic locations. ( source by marketech-apac.com )

K-pop Culture in Singapore’s Market

K-pop has a profound influence on Singapore’s market, resonating strongly with Gen Z, Millennials, and diverse demographics. With fanbases that actively engage in streaming music, purchasing merchandise, and attending events, K-pop serves as a powerful marketing tool for brands aiming to enhance visibility and build loyalty. Collaborations with idols like NewJeans allow brands to capitalize on this cultural phenomenon, creating deep connections with younger audiences. Beyond music, the Korean Wave, or Hallyu, extends its impact through cuisine, attractions, and entertainment. Iconic groups such as BTS, Blackpink, and Twice consistently dominate Singapore’s streaming charts, while Korean BBQ and cultural hubs like Madame Tussauds’ K-Wave zone showcase the widespread appeal of Korean culture. Performing arts schools specializing in K-pop further reflect its embedded presence in the city-state. Powered by exceptional talent, storytelling, and digital engagement, K-pop offers brands an unparalleled opportunity to connect with fans in Singapore’s vibrant, Hallyu-driven landscape.

(source bt www.m1.com.sg)

The Impact of Large-Scale Campaigns with DOOH

 

Large-scale campaigns with Digital Out-of-Home advertising can lift the bars of brand visibility and market penetration. This is particularly popular for brands that have collaborations with music artists such as for the Puma x Fenty campaign in 2023, the advertiser chose the largest 3D screen in Orchard Road Singapore to launch over Christmas! Run creative, eye-catching visuals in high-traffic areas, and the message can be conveyed to people from different walks of life very effectively. This inclusion of real-time updates, interaction, and display variety guarantees more intensive engagement and makes it memorable for longer periods of time for the viewer. 

Maximizing Brand Visibility with Strategic OOH Ambassador Campaigns

(Tsing Tao beer & paddy king at Hotel Boss, Queensway Shopping Centre, & People’s Park Complex, Singapore)

Using brand ambassadors in Out-of-Home (OOH) initiatives is a powerful method for increasing a company’s attractiveness and building trust with its target demographic. The presence of well-known individuals draws attention, confirms the message, and fosters an emotional connection with consumers. For instance, the Taeyeon campaign for Tsing Tao Beer, featured in strategic locations such as Queensway Shopping Centre and Hotel Boss, leveraged her popularity to reach local fans and consumers. Similarly, the Chef Eric campaign for Paddy King, prominently displayed at Hotel Boss, Queensway Shopping Centre, and on the LED screen at the MRT Chinatown exit, added a sense of exclusivity and credibility to the brand by associating it with a respected culinary figure. These strategic placements, executed by Billboard The Perfect Media, ensure the campaigns resonate with the right audience for maximum impact.

The DOOH Campaign: Capturing Attention Across 8 Prime Singapore Locations

( Indomie x NewJeans at 8 Malls Singapore)

To amplify its impact, Indomie has launched an innovative DOOH campaign across Singapore, starting on November 8, 2024. These high-traffic locations were carefully selected to ensure maximum visibility and engagement:

Bugis Street

( Indomie x NewJeans at Bugis Street Singapore )

known for its bustling street markets and vibrant youth culture, Bugis Street attracts teenagers, university students, and young professionals who enjoy its affordable shopping and trendy cafes. The area is a hotspot for social media-savvy individuals, making interactive campaigns with QR codes especially effective.

Orchard Gateway

( Indomie x NewJeans Point Singapore )

As part of Singapore’s iconic Orchard Road shopping belt, Orchard Gateway attracts high-end shoppers, fashion enthusiasts, and trendsetters. With its sleek architecture and luxury retail offerings, this area sees a premium audience of locals and international visitors, making it ideal for upscale branding.

People’s Park Complex

(Indomie x NewJeans at People’s Park Complex Singapore )

Located in Chinatown, this complex is a hub for a multicultural audience, including families, elderly shoppers, and bargain seekers. The area’s diversity ensures broad exposure to different age groups and cultural backgrounds, making it a strategic choice for inclusive advertising.

Queensway Shopping Centre

( Indomie x NewJeans at Queensway Shopping Centre Singapore )

Dubbed Singapore’s sports mall, this location appeals to athletes, fitness enthusiasts, and bargain hunters seeking sports gear and apparel. Its proximity to HDB neighborhoods also draws families and everyday shoppers, ensuring a steady flow of diverse visitors.

The Star Vista

( Indomie x NewJeans at Star Vista Singapore )

Situated near Buona Vista MRT, The Star Vista is popular among families and working professionals. As a lifestyle and entertainment hub, it attracts a mix of concertgoers, students, and employees from nearby business parks, making it ideal for campaigns targeting leisure and work-life balance.

ERA APAC Centre

( Indomie x NewJeans at ERA APAC Centre Singapore )

This commercial hub primarily caters to working professionals and real estate agents. Its central location ensures visibility during peak office hours, reaching an audience of decision-makers and urban professionals who value efficiency and convenience.

ESR BizPark

( Indomie x NewJeans at ESR BizPark Singapore )

Located in the western region of Singapore, this tech-driven business park hosts employees from tech companies, startups, and research facilities. The audience here is highly educated and tech-savvy, responding well to innovative and digitally-driven advertisements.

 

Each location features dynamic, motion-enhanced visuals that are not just ads, they’re an experience. These displays are tailored to resonate with the diverse demographics frequenting these areas, ensuring broad appeal and strong brand recall.

Why Use DOOH Advertising to Boost Sales?

 

DOOH advertising offers unmatched visibility through its strategic placement in high-traffic locations like Bugis Street, Orchard Gateway, Queensway Shopping Centre (QSC), People’s Park Complex (PPC), Chinatown Point, The Star Vista, ESR BizPark, and ERA APAC Centre. These dynamic displays grab attention with motion graphics and engaging visuals, ensuring messages resonate with diverse audiences and drive consumer actions effectively.  

 

The flexibility of DOOH allows for tailored messaging based on location, time, or weather, making campaigns more relevant and impactful. For instance, ads near Queensway Shopping Centre or The Star Vista can target shoppers with lunchtime offers, while displays at ESR BizPark or ERA APAC Centre appeal to professionals with quick-meal promotions. This adaptability ensures high engagement and maximizes return on investment. 

 

By integrating digital features such as QR codes and social media hashtags, DOOH bridges offline and online marketing seamlessly. In high-traffic hubs like Bugis Street or Chinatown Point, these campaigns create interactive experiences that amplify brand presence, boost engagement, and drive measurable sales growth.

Why is Billboard The Perfect Media the Best Partner for DOOH?

The success of Indomie’s DOOH campaign with NewJeans underscores the critical role of partnering with a skilled and experienced advertising agency. Billboard The Perfect Media stands out as the ideal partner, offering several key advantages that can help your brand achieve similar success.

 

Prime Locations:
Billboard The Perfect Media excels in securing top-tier advertising spots in high-traffic, strategic locations such as malls, transit hubs, and key commercial districts. Ensures that your brand message is seen by a wide, diverse audience for maximum exposure.

 

Creative Solutions:
The Perfect Media has experience in the design of eye-catching, dynamic advertisements; these are innovative, attention-grabbing visuals with messages that truly reach out to and captivate audiences through motion graphics, interaction, and real-time updates of content.

 

Proven Effectiveness:
Billboard The Perfect Media has experience in the actual execution of campaigns that show measurable returns on investment. Their strategic placement, joined with creative excellence, ensures that your campaign garners attention and drives results-from increased brand awareness to higher sales conversions.

 

With Billboard The Perfect Media, one is guaranteed a seamless and impactful DOOH campaign that puts one’s brand in the best possible light and assures tangible success.

 

Ready to take your brand to the next level?

Partner with Billboard The Perfect Media to launch a high-impact DOOH campaign that guarantees prime visibility, creative excellence, and measurable results. With their strategic location expertise, innovative solutions, and proven track record, your brand will stand out in the crowded market. Don’t miss out on the opportunity to elevate your marketing strategy

 

Contact Billboard The Perfect Media today and start crafting your successful DOOH campaign!

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