- 26 Jul 2015
- TPM outdoor
Canva: 50 Brilliant Billboard Ads That Will Stop You In Your Tracks (And What You Can Learn From Them)
Taken from the Canva’s blog – Author, Laura Busche collated 50 Brilliant Billboard Ads That Will Stop You In Your Tracks. In her words “Oh, rest assured: billboards are going nowhere. They are alive, well and getting increasingly creative.” Some of the 50 billboards have been forwarded around over the last couple of months and some years. There are a lot I have not seen before. Here are some fresh ones, I am adding to my fav designs taken straight from the article. Please click on the article for more priceless designs:
50. “#Colourblocking” by Stackla and Ocean Outdoor for Topshop –
Takeaway: Real-time is the next frontier for billboard ads, and brands are coming up with innovative ways to bring the trend to life. If you are working with a product/service that gets a lot of user generated content (UGC) consider how you can bring those inputs into your design.
25. “McMuffin” by Cossette for McDonald’s Takeaway: Positioning a new line of products/services that you are not well known for (like breakfast for McDonald’s) can take some serious creative effort. To facilitate consumer learning, try to actually demonstrate these changes with a disruptive lesson that sticks in your audience’s minds. It’s hard to forget that McDonald’s serves breakfast when that McMuffin literally rose with the sun on the highway.
30. “Clock Billboard” by Bernstein-Rein for McDonald’s
Takeaway: Sometimes ads have a double function that renders them particularly useful for viewers. If that function is universally appealing, you might even be able to attract an audience that wouldn’t be interested in your brand otherwise. This one is a clock, and I haven’t met someone not interested in knowing what time it is yet.
12. “Penny Billboard” for Chevrolet Aveo Takeaway: Let users interact with your ad in meaningful ways. While freebies (or free money) won’t always be possible, there are many creative ways to involve your audience.
So much to learn from!