Complementing the strategically placed static billboards in multiple spots across Singapore, Daikin also used other forms of mix media to create spikes in their advertising scheduling strategy, such as transit taxis moving around as well as traditional media such as TV. One spin-off from this consistent billboard strategy in Singapore was also taking the same campaign regionally to newly emergent markets such as Colombo, Sri Lanka, Yangon, Myanmar, Bangladesh, Dhaka, Phnom Penh, Cambodia. The targeted areas were specific to investors visiting these capitals especially those investing in the new hotels and industrial areas that will need the corporate support of Daikin’s air conditioners. We helped Daikin reached out in the international arrival areas of these airports and also at key business hotels where investors will congregate and meet.