DeLonghi chose to advertise at strategic locations along highways that experience high traffic flow daily. This is effective in reaching their target and potential customers and help them increase brand awareness. DeLonghi’s billboards showcases the globally beloved star Brad Pitt and their smart coffee machine well positioned beside. This highlights the elegances and design aesthetics of their product and attract attention from many who adores the brand ambassador. Moreover, the billboard uses contrasting colours of blue and white as their visual background which grasp attention and makes it easy to remember.