The key message used by the Health Promotion Board are communicated through bilingual outdoor advertisements for visibility and reach at three strategic locations: – 136 Syed Alwi Road, targeting the Tamil speaking audience – Tristar Complex, targeting the Malay speaking audience – People’s Park Complex, targeting the Chinese speaking audience Located around popular food centres, it served as a reminder to choose healthier options when eating out. The colourful visuals also stood out to showcase the campaign messages: Be Aware, Eat Right, Adopt an Active Lifestyle and Take Control.