The key message used by the Health Promotion Board are communicated through bilingual outdoor advertisements for visibility and reach at three strategic locations:
– 136 Syed Alwi Road, targeting the Tamil speaking audience
– Tristar Complex, targeting the Malay speaking audience
– People’s Park Complex, targeting the Chinese speaking audience
Located around popular food centres, it served as a reminder to choose healthier options when eating out.
The colourful visuals also stood out to showcase the campaign messages: Be Aware, Eat Right, Adopt an Active Lifestyle and Take Control.