Localised youthful and smiling faces were used to anchor the Jetstar Asia’s messages, such as for Myanmar, the young lady had a yellowish-white cosmetic paste – Thanaka applied to her face. This is a distinctive feature of the culture of Myanmar and is seen commonly everywhere in Myanmar.   Jetstar choose a single iconic billboard that was well placed at touristic landmarks or near airlines offices while using a transit media of taxi or tuk tuks to run around the city.