Case Study

Konimex

Konimex gives importance to quality which sets them apart from their competitors.
Through outdoor advertising, the brand showcases its new product at various airports in Indonesia to further set them apart from competitors and heighten product awareness.

Client

Konimex

Country

INDONESIA

Services

Static & Digital
Out of Home Advertising Media provides a lot of room for brand expression. Our creative team works closely with clients to create a wide range of out-of-home services that are highly customized, unique, and memorable to ensure that the client’s brand message reaches the right audience with the biggest impact possible.

Objectives

Given the competitive landscape in the healthcare sector of Indonesia due to the presence of other major players in the industry, Konimex has to employ appropriate advertising channels to bring awareness to their new product Renovit Gold multi-vitamin for consumers aged 50 years and above.

Highlights

We have helped in providing Konimex our airport media spaces in Kualanamu International Airport, Medan and Soekarno-Hatta International Airport, Jakarta of Indonesia. Our location in these two airports of Indonesia are strategic due to the ability to remind any potential customers of their domestic presence due to their advantage as waiting areas where people generally would have nothing else to do but to look at their mobile phones or around the landscape.

Outcome

100% departure viewing. Every 2-3 months, the advertisements will be changed to different vitamins targeting different consumers range.

Gallery

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