Panda Remit is a growing fin-tech company focusing on making international remittances in a low cost and simple way.

To raise awareness on the services provided by them to their target audience, Panda Remit make use of Outdoor advertisement in strategic locations to convey this message.

OBJECTIVE

  • To encourage more usage among tourists of their remittance service and increase brand recognition in Singapore.
panda remit

HIGHLIGHT

  • Featuring their advertisement at People’s Park Complex F, the Panda Remit billboard is an unmissable media for those going in and exiting from the MRT station. Chinatown is known for its money changing services and Panda Remit marketing their service here has high potential to attract more users to their service. 
  • This is a strategic location to target Chinese Nationals who frequent the area. Moreover, the use of Chinese wordings on the ads helps to communicate the message effectively to them. Panda Remit included a QR code which helps promote interaction and engagement through mobile phone. Those who are interested in their service can find out more information simply by scanning the QR code.

OUTCOME

  • Panda Remit has successfully make it presence in the Chinatown area and have its brand recognised by many with the help of The Perfect Media’s Outdoor advertising service.
panda remit

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