Parkway Hospitals is one of the leaders in private healthcare in Asia but it strives to be even greater than that.

With the help of The Perfect Media, Parkway Hospitals gained exposure by advertising at airports to reach an international audience.

Objectives

Singapore is well-known for providing quality healthcare internationally and many rich and famous from around the ASEAN region do utilise the health care service in Singapore and its trustworthiness, superior medical equipment, and health care professionals. However, neighbouring countries such as Thailand and Malaysia are also now increasing their standards and services rapidly to stake the same claim. Hence, Parkway Health will have to maintain top of mind awareness through regular outreach to the international audience.

Highlights

Parkway Hospitals placed billboard advertisements at airports to be able to gain top of mind awareness to consumers outside Singapore. Their billboards were in the Bahasa Indonesia language to fully connect with the Indonesian audience, showcasing the various services and benefits that they offer.

Outcome

Parkway Hospitals was able to reach major ports of calls such as at the Batam Hang Nadim Airport and Jakarta Soekarno-Hatta International Airport.

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