Featuring their ad on Mustafa Centre’s huge glass facade, the Singtel billboard is unmissable to foreign workers, tourists, and locals alike. The giant retail mall operates 24 hours and is a shopping haven surrounded by mobile shops and Indian restaurants. Thus it is a great location to target especially the Indian foreign workers who frequent the area after work and on weekends. Singtel also placed their ads at Harbourbay and Batam Ferry terminals which are the best places to reach out to Indonesians coming to Singapore or Singaporeans looking for a quick weekend get away. Ferry departure areas provide an excellent captive environment while travellers wait for ferry arrivals. Head-rest advertising by Singtel inside the ferries are also the best way to promote their data services as the travelling time between Singapore and Batam can be between 45 to 60 minutes with no mobile signal for some of the way.