Aiming to reach out to local and international travellers, Traveloka utilize the media spaces in major airports such as Changi Airport, Soekarno Hatta International Airport and Kuala Lumpur Airport, that has the highest consumer traffic to maximise their outreach. The strategic concentration of advertisements in the airport also capitalises on the spacious and relaxed atmosphere that it is able to provide, for the purpose of communicating messages directly and building a brand identity.