Tudor is a Swiss manufacturer of luxury wristwatches based in Geneva, Switzerland.

Through Outdoor advertising, it aims to create and build affinity with their audience by placing advertisement in strategic locations.

OBJECTIVE

  • To reach a wider international audience through promoting their latest marketing campaign with David Beckham as its brand ambassador.
TUDOR
Tudor

HIGHLIGHT

  • To effectively promote and popularise their brand, Tudor chose to place their advertisement during the 2 biggest festive seasons in Chinatown area. They are able to reach out to a wider audience as large numbers of locals and tourists visit the area during these peak periods. By displaying the top tier global brand ambassador David Beckham on their billboard, Tudor is able to capture the attention of many who adores him and reach their target and potential customers.
  • The use of Tudor signature #BornToDare slogan impactfully define what the brand stands for today. It convey a message to the audience that their watches are created to withstand the most extreme conditions and made for the most daring lifestyles. 

OUTCOME

  • Tudor has benefitted from Outdoor advertisement during festive seasons for a long time. The creative billboards has help bring in new customers for Tudor and attract attention from many.
Tudor

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