Case Study

Tudor

Tudor is a Swiss manufacturer of luxury wristwatches based in Geneva, Switzerland.
Through Outdoor advertising, it aims to create and build affinity with their audience by placing advertisement in strategic locations.

Client

Tudor

Country

SINGAPORE

Services

Static & Digital
Out of Home Advertising Media provides a lot of room for brand expression. Our creative team works closely with clients to create a wide range of out-of-home services that are highly customized, unique, and memorable to ensure that the client’s brand message reaches the right audience with the biggest impact possible.

Objectives

To reach a wider international audience through promoting their latest marketing campaign with David Beckham as its brand ambassador
Tudor

Highlights

To effectively promote and popularise their brand, Tudor chose to place their advertisement during the 2 biggest festive seasons in Chinatown area. They are able to reach out to a wider audience as large numbers of locals and tourists visit the area during these peak periods. By displaying the top tier global brand ambassador David Beckham on their billboard, Tudor is able to capture the attention of many who adores him and reach their target and potential customers. The use of Tudor signature #BornToDare slogan impactfully define what the brand stands for today. It convey a message to the audience that their watches are created to withstand the most extreme conditions and made for the most daring lifestyles.

Outcome

Tudor has benefitted from Outdoor advertisement during festive seasons for a long time. The creative billboards has help bring in new customers for Tudor and attract attention from many.
Tudor

Gallery

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