To effectively promote and popularise their brand, Tudor chose to place their advertisement during the 2 biggest festive seasons in Chinatown area. They are able to reach out to a wider audience as large numbers of locals and tourists visit the area during these peak periods. By displaying the top tier global brand ambassador David Beckham on their billboard, Tudor is able to capture the attention of many who adores him and reach their target and potential customers. The use of Tudor signature #BornToDare slogan impactfully define what the brand stands for today. It convey a message to the audience that their watches are created to withstand the most extreme conditions and made for the most daring lifestyles.