Clean design billboard visual with short bold taglines of less than 7 – 9 words such as “BEST OF SWEDEN.” Bold short taglines harness the short-term memory which can hold up to 7 pieces of information at the same time, but only for around 20 seconds! So setting this bold text in colour and well-positioned next to the latest launch of Volvo’s model makes the message easy to grasp and remember. Even with subsequent change of visuals, keywords like “EFFORTLESSLY” is bolded through simple use of colors that are unmissable.