Vibrant billboard design with a short tagline of “Cheers to a better generation” to catch audience’s attention and bring the message across effectively. This Chinese-oriented ads allow Yang He Global to reach out to the Chinese-speaking audience and bring awareness to their traditional Chinese drinking culture. The use of iconic landmarks in Singapore such as Merlion, Marina Bay Sand and Esplanade on their billboard together with their baijiu, brings a connection between Yang He Global and Singapore. This is impactful in increasing its brand awareness to their target audience locally. Yang He places their billboard at Furama City Centre, an unmissable media to the busy traffic and heavy pedestrians in the area. Due to its close proximity to Chinatown, this is a great location to target the tourist and locals who frequent the area.