The Singapore Traffic Police ensures that traffic matters in the city state are attended to.

It aims to raise awareness by placing outdoor advertisements on traffic and safety.

Objectives

The Traffic Police in Singapore runs a nationwide campaign to create awareness and educate motorists about the dangers of driving under the influence of alcohol to themselves and other road users especially during the festive period.

Highlights

The Singapore Traffic Police places billboards at high-traffic junctions and locations to ensure that drivers and pedestrians are able to see these safety reminders with maximum visibility.

Outcome

The visually-impactful message on the billboard drives home the consequences of driving drunk and how it affects the lives of the offender and the people around him.

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