With its diverse range of services, Asia’s leading communications group, Singtel, has partnered with The Perfect Media for many years.

For maximum visibility and brand awareness, Singtel has placed billboard advertisements at The Perfect Media’s strategic locations inside and outside of Singapore to market their products and services to an international customer base.

Objectives

Build brand consideration of SingTel’s prepaid card to their targeted audience: foreign workers in Singapore and international tourists, especially frequent travellers between Singapore & Batam.

Highlights

Featuring their ad on Mustafa Centre huge glass façade, the Singtel ad is unmissable to foreign workers, tourists and locals alike. The giant retail mall operates 24-hours is a shopping haven and surrounded by mobile shops and Indian restaurants. Thus it is a great location to target especially the Indian foreign workers who frequent the area after work and on weekends.

 

Singtel also placed their ads in Harbourbay and Batam Ferry terminals which are the best place to reach out to Indonesians coming to Singapore or Singaporeans looking for a quick weekend get away. Ferry departure areas provide an excellent captive environment while travellers wait for ferry arrivals.

 

Head-rest advertising by Singtel inside the ferries are also the best way  to promote their data services as the travelling time between Singapore and Batam can be between 45-60 minutes with no mobile signal for some of the way.

Outcome

Your Next Campaign Can Also Be A Star!

Contact us today to find out how to get your brand jet-setting to the right strategic locations to reach the right audiences.