Tissot raised brand awareness during one of the biggest sports championships in the continent using various marketing tactics.

Besides partnering with the 2018 Asian Games in Jakarta and Palembang, Tissot knows how to advertise their brand effectively through outdoor advertising at Jakarta’s Soekarno-Hatta International Airport.

Objectives

To promote Tissot as the Official Timekeeper for the 18th Asian Games Jakarta Palembang 2018 which was co-hosted by two Indonesian cities: the capital of Jakarta and capital of South Sumatra, Palembang.

Highlights

Jakarta’s Soekarno-Hatta International Airport is the busiest and largest airport in Southeast Asia and this is where athletes, guests and spectators arrive and depart for the games. Targeting these group of people and attracting attention of tourists are LCD displays strategically located at the immigration check-in area, on pillars along the travellator, and also prominently displayed at the arrival and departure areas.

Outcome

The publicity and brand awareness reflected the quality, diversity, and dynamism of Tissot as an impeccable timekeeper and most accurate watches as it is being used in an international event.

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