Highlights

Aiming to reach out to local and international travellers, Traveloka utilize the media spaces in major airports such as Changi Airport, Soekarno Hatta International Airport and Kuala Lumpur Airport, that has the highest consumer traffic to maximise their outreach. The strategic concentration of advertisements in the airport also capitalises on the spacious and relaxed atmosphere that it is able to provide, for the purpose of communicating messages directly and building a brand identity.

TPM Traveloka Advertising

Prime Locations

In Singapore, Traveloka also picked one of our prime location – Hotel Boss, which has a standalone billboard and is located in close proximity to Bugis Junction and the Arab Street eateries and cafes – places that are popular among tourists.

Strategic Audience

In Singapore, Traveloka also picked one of our prime location – Hotel Boss, which has a standalone billboard and is located in close proximity to Bugis Junction and the Arab Street eateries and cafes – places that are popular among tourists.

Outcome

Eye-catching locations, coupled with head-on visibility, allow Traveloka to acquire a higher retention rate and set a reminder to their audience to use their app for a more convenient and affordable travel needs.

*Sponsorship of FIFA 2018 has engaged enthusiastic foodball audiences.

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