Good OOH Billboard Checklist

The basic “Good Billboard Checklist” is straight forward:

 

  • Targeted traffic based on audience
  • High pedestrian and vehicular traffic
  • Viewing: Head-on, long viewing distance, wide viewing angle

Then there is the add on list: Such as when an article from www.hongkiat.com arrowed in on design elements of a good billboard for being “Graphic-oriented, informative, interesting and most importantly, creative” We also wrote previously that Billboards are more creative than anyone has yet to imagine: Mike Fromowitz

 

A couple of weeks back, a close friend shared the following creative billboard. Koleston Naturals Change Billboard in 2007.

 

Time to take out the compass, let’s have an EAST-WEST direction for this billboard brief please. No, it is not for a fengshui master client.

 

I am impressed, yet again.

 

Koleston Naturals Change Billboard 2007

 

Advertising Agency: Leo Burnett, Beirut, Libanon

 

Spotted at Ads Of The World

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