Holiday Inn Express in Multiple Indonesian Cities Campaign

“The Indian OOH firm partners Singapore’s TPM Outdoor to roll out an impactful OOH campaign for the hospitality major in Indonesian cities. “To deliver big impact, the lounge area of Jakarta airport was used for the campaign display. Lokesh Kumar, Director of, IKON, explained IKON makes room for Holiday Inn Express in Indonesia that while large formats were used at the busy Jakarta airport, small formats delivering high frequency were used at the airports of Bali, Surabaya and Semarang.”


“…expressed deep satisfaction over the seamless handling of the campaign by IKON in association with TPM Outdoor, and added that the current campaign would reinforce InterContinental Hotels Group’s interest in OOH advertising in different markets.”

“The campaign, which was planned to promote the launch of Holiday Inn Express in the dynamic South-east Asian country, was principally executed at the arrival terminals of airports of Jakarta, Bali, Surabaya and Semarang”


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As the capital city airport, the Soekarno-Hatta International Airport is one of the first landing spots for most business and leisure travelers to Indonesia. It is a little-known fact but Jakarta is the largest city in terms of population in South East Asia. Its population is estimated at 8.5million! It is also from the Soekarno-Hatta International Airport, Jakarta airport that many travelers will transit to other key cities in Indonesia incl. Medan in the Sumatra-Riau and also the industrial city of Batam.


Within the Java island, Surabaya airport -Juanda International Airport and the Semarang airport are some of the biggest airports. In 2014, Juanda International Airport becomes the world’s 10th best in Airport Service Quality by Airport Council International among 79 airports with passengers capacity between 5-15 million a year. And in Q1 2015 this airport increased becomes the world’s 7th Airport by ACI.


As for the Semarang Airport – Achmad Yani International Airport, it is a small airport serving mostly domestic flights and it is slated for new growth coming soon. The Semarang airport is well situated and well established as a key strong economic center since the colonial times. Another more random and little known fact – South East Asia business man pioneer and philanthropist Mr Oei Tiong Ham was born in Semarang.



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