InsightsInternational Champions Cup 2017
International Champions Cup 2017

International Champions Cup 2017


Football fanatics wait no more, the International Champions Cup (ICC) is finally here in Singapore this 2017, and the first match starts tonight, 25 Jul 2017 at Singapore Sports Hub! Activities start from 16:00 SGT but gates are expected to open around 18:00 SGT. For more information on the match. Live updates for this entire event can also be found on twitter. Hotels near the event such as Hotel Boss are fully booked for the week! Expect heavy traffic towards National Stadium this week, especially during peak hours when the working crowd makes their way home and fans make their way to the match. Click here to find out more about events at National Stadium.



With both high human and vehicular traffic in the area, outdoor advertisements are sure to get high eyeball rates. Our newest media site at Hotel Boss is the perfect place to advertise during highlight events at the National Stadium. Sports events like the International Champions Cup and the upcoming Battle of the Masters (featuring Liverpool FC and Arsenal FC) will bring in football fanatics and sports enthusiasts. Concerts are also commonly held at the National Stadium. Artistes like Justin Bieber, Ed Sheeran and Harry Styles are set to hold their concerts in October 2017, November 2017 and May 2018 respectively. These events draw a young, modern demographic. Other artistes holding their concerts at the National Stadium like Mandopop singer G.E.M. (邓紫棋) will attract a more Chinese speaking demographic, while classics like Emil Chau (周华健) will attract an older, Chinese speaking demographic. Capitalising on these events and our prime site at Hotel Boss, be sure to be seen by not only guests in the hotel, but also those heading towards National Stadium on the roads in the heavy traffic.


For other media sites near the National Stadium, check out:


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