According to Google and Temasek’s latest research, the main sectors that dominate the digital economy in Indonesia are e-commerce, online travel, online media, fintech, and ride-hailing . The online travel sector currently has the largest market share in Southeast Asia, which is $ 30 billion. This year, Indonesia’s online travel is expected to contribute a turnover of $ 8.6 billion, with projections of up to $ 25 billion in 2025. Indonesia itself has many online travel players such as Traveloka, Airy, Pegipegi, Tiket.com, Booking.com, etc.
Among these online travel players, Traveloka can be said to be leading the market. Although in terms of service variants, Traveloka has many similarities with its competitors. In fact, Traveloka has now entered the ranks of unicorns in Indonesia with valuations currently estimated to exceed $ 2 billion. Large capital owned, making Traveloka successful in acquiring users is balanced with continuous service innovation. Traveloka also introduces many interesting features, such as PayLater through TravelokaPay in collaboration with Danamas.
DailySocial has also released a special report “2018 Travel Travel Agencies Survey”. The survey results put Traveloka first in the popular online service, followed by Tiket.com, Pegipegi, Airy, Blibli, etc. Seeing this huge market share, many e-commerce companies have offered to offer airline and hotel ticket sales services.
In order to strengthen its position in the OTA (Online Travel Agencies) series of Indonesia, Traveloka is famous not to hesitate in pouring funds and focus for their advertisements. Traveloka chooses many media to display advertisements such as on official websites, social media, television, print media, and OOH advertising media. Together with The Perfect Media, Traveloka advertises with domestic and international passengers at Soekarno-Hatta Airport and Kualanamu Airport in Medan.
The type of OOH advertising media used by Traveloka is pillar lightbox and giant LED. Pillar lightbox has the advantage of being able to display ads with reps in one point of the overall advertising area. So that it can seize the attention of the audience through it in full and the ad will stick in memory. While giant LED has a very large, dynamic advertising display and is the main focus for passengers who want to fly. Making Traveloka ads reap maximum results from airport visitors.
Are you interested in marketing products and achieving high brand awareness such as Traveloka? Get the best OOH advertising service offer exclusively for you only at The Perfect Media!