- 16 Sep 2019
- TPM outdoor
Tips Meningkatkan Profit Bisnis di Musim Hari Besar dan Libur Nasional
For business people, special days throughout the year become crucial moments that you don’t want to pass up. Every holiday season, we will often see many business brands executing certain promotional strategies to increase their sales. Unfortunately, many business people have not been able to launch this special promotion due to some mistakes such as planning advertising promotions based on themes / moments that are not measurable and promotions that are displayed are less attractive to customers.
For that reason, throughout 2019 until 2020, business people must be really careful in formulating marketing strategies so as not to lag behind in gaining profits. For example, on Friday after Thanksgiving in the United States, or better known as Black Friday, it is a time for brands to give promos and even insane discounts to their customers. Accompanied by e-commerce there that has a Cyber Monday event, usually held on the Monday after Black Friday.
In Indonesia, we are familiar with a similar event, Harbolnas (National Online Shopping Day). Harbolnas is an annual activity undertaken by various e-commerce sites in Indonesia together with a number of partners, such as telecommunications, banking, logistical and media players. Held for the first time in 2012, Harbolnas is now in its seventh year, with more than 250 participating e-commerce sites. Harbolnas is held on 9 September (9.9), 10 October (10.10), 11 November (11.11), and the peak is 12 December (12.12). Business and e-commerce activists will totally ‘storm’ consumers and prospective customers with attractive offers – an economic situation filled with enthusiasm and excitement.
In addition to Harbolnas, we will also find many holidays and national holidays that are a pity to miss. Not only a moment to take a break from daily routine, the holiday season can be used to increase business reach. In the nearest time towards the end of this year, there are a series of long holidays such as school holidays Semester 1 plus Christmas and New Year 2020 holidays. This holiday season can be a very lucrative promotional opportunity for business brands or sellers of Christmas celebration items, food, drinks, fashion, travel packages, hotels, restaurants, plane tickets, train tickets, boat tickets, online tutoring services, school supplies, and so on.
Also read: Special Ramadan, Unilever Puts Branding at Soekarno-Hatta International Airport
As a reference, you can see the timeline of public holidays and national holidays from October 2019 to June 2020 below:
There are several ways you can take advantage of special business moments, such as the following:
- Customize the decoration of your shop / sales website according to the theme of the intended moment. This will help you create a warm atmosphere and befitting the mood of visitors to your business stall.
- Create advertising campaign content with an emotional approach. The results of a study from The Institute of Practitioners in Advertising, showed a 31% increase in profits resulted in the promotion of an emotional approach. While the promotion of a rational approach resulted in a profit increase of 16%. An example of this is when you advertise during Ramadan, you can create a campaign containing messages of goodness such as invitations to donate on every purchase.
- Giving special discounts, shopping vouchers and promos with prizes in order to celebrate special moments with consumers.
Setelah melakukan tiga hal diatas, Anda harus memilih media iklan promosi yang tepat berdasarkan segmen audiens tujuan. Untuk Anda yang ingin meningkatkan profit penjualan sekaligus meningkatkan brand awareness, Anda dapat menggunakan dua media kuat untuk menjalankan promosi. Anda dapat memanfaatkan media sosial dalam berinteraksi secara langsung bersama followers mengenai produk, layanan, dan tawaran bisnis Anda.
Selanjutnya, Anda dapat memasang iklan promosi melalui media OOH (Out of Home). Ada beberapa jenis media yang umum digunakan yakni billboard, wall sticker, neonbox, pillar lightbox, LED screen, dan digital i-screen. Terletak di berbagai lokasi strategis seperti jalan utama kota, bandara maupun pelabuhan internasional, media OOH akan menampilkan iklan bisnis Anda tepat di hadapan audiens dari latar belakang beragam. Penerapan teknologi media OOH dalam menjangkau ribuan calon konsumen selama 24/7 akan memaksimalkan engagement para audiens- bahkan saat Anda sedang menikmati liburan menyenangkan.
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