Indonesia – Beyond Jakarta

Advertising in Indonesia – When thinking about advertising in Indonesia, Jakarta is often considered as the first and priority key market of the country. With the growing domestic demand, advertisers are also focused on the locals in the last few years. The IE Singapore published a report on the Indonesia Consumer Insights and here are some of the overview of information.


Domestic Demand to drive Indonesia Growth Engine IE Singapore Report 2012

Rise of Indonesia Regional Hubs Cities of Consumerism IE Singapore Report 2012

Consumerism - The Catalyst to Indonesia Growing Economy IE Singapore Report 2012


TPM worked with several clients for other second tier cities for Indonesia inc. key cities such as Bali, Medan, Surabaya, Batam, Bintan. Smaller cities that ignited interest included Balikpapan and Semarang for billboard and outdoor advertising in the city as well we airports.


China UnionPay in Bali, Indonesia We are honoured to work with our client, China UnionPay to reach the tourists using China Union Pay cards in Bali Airport. The airport advertising was on a huge wall signage and trolleys located in the Bali International Arrival reminding the target audience to swipe more in the island of wonders! Here show some photos of completed installations.


China Union Pay in Bali Airport 2015-1


Bali is an Indonesian island known for its forested volcanic mountains, iconic rice paddies, beaches and coral reefs. It reaches out to a youth and family crowd. Many travellers from oversea come to Bali for a holiday, honeymoon, family or couple trip. Advertising at these prime locations bring high impact and high outreach for the brand.


Borsch in Surabaya, Indonesia We are honoured to work with our client, Borsch to reach the business decision makers that frequent this city as they fly between Jakarta and Surabaya or Surabaya to the rest of the world via Jakarta or Singapore! Surabaya has one of the busiest ports in the Indonesia. There are many offices and business centres in Surabya and thanks to the availability of land and labour there are many manufacturing factories located here too. Thus enriched by its facilities, and geography advantages, Surabaya has great economic potential.


Bosch Juanda International Airport Surabaya Indonesia 2015 Sept-01

Bosch Juanda International Airport Surabaya Indonesia 2015 Sept-02


Contact us today to plan your media campaign. Call 6273 0556 or reach us at

TPM OUTDOOR is an Outdoor Media group with more than 100 media locations in South East Asia. Headquartered in Singapore, TPM Outdoor has subsidiary companies in Indonesia, Myanmar and Vietnam and affiliate offices in the Philippines and South Asia. We take pride in providing our clients with:


– On-ground local expertise, offices, people & billing in rapidly developing Asian Markets;
– Years of proven experience and know-how for regional and local implementations;
– Impactful, eye-catching solutions at prime locations to reach the right people.



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