- 09 Sep 2007
- TPM outdoor
Where have all the Large Formats Gone?
Specialist Shopping Centre was a discreet success along Orchard Road – firstly as the stronghold of John Little/ Robinsons department store, its unpretentious hotel and its heavenly nonya kuehs. This site will be redeveloped so there’s no great loss for the public who can look forward to a revitalized part of the Somerset MRT station vicinity in 2008. But it has been a blow for the local outdoor advertising industry.
Specialist Shopping Centre had been the site of the largest trivision (three-message) displays in Orchard Road. As of last week, even the prisms have already been removed for the impending construction works. In fact, many large formats displays are now no more. Noted from an industry observer: The entire stretch of AYE is now quiet and dark. The JC Decaux site for DHL – yellow and the Courts display at the Keppel Distripark have all disappeared in a wink! Even the neon display for Casio at Chinatown Point had shone its last in mid-Aug.
What’s happening? Are these “disappearances” an observable trend? Maybe the industry is simply refreshing the site inventory or is it the beginning of an end?
PS: If you had not notice any of these “disappearances” – your only excuse is that you are not living in Singapore. *kidding..