Taken from Mashable and Ads Of the World, Advertising Agency: thjnk, Hamburg, Germany set up a “space maximising” billboard for IKEA using simple RGB lighting effects in Jan 2014.
In the era of newer and newer technology, there is a tendency to over-think creative Out of Home advertising solutions.
Trivisions are also a great way to maximise space while give full expression of static advertising display. Compared to full colour LED screens, trivisions are unable to animate, but in terms of electrical consumption, maintenance, trivisions can still be applied creatively to advertising campaigns too. More creative application of trivision displays here.
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