InsightsMini Cars Climbing Buildings Again

Mini Cars Climbing Buildings Again

Not the first time that Mini Cars are climbing buildings in Singapore, but this execution was particulary interesting as it also involved a tug-of-war on the opposite. Very nice use of the media since the building facade has a cave-in area where the main entrance of the building is.



One question though: If the men on the right side of the creative are “side view” why is the Mini Car mounted on the building facade with its “top/ plane view” facing the target audience?


Date spotted: 25 May 07 (Fri)
Location: OUB Centre, Raffles Green, Singapore



Very clever how this production team extended the 3D imagery by putting parts of the actual hemp rope on a 1D display.

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