The theme for this year’s National Workplace Safety and Health Campaign is “SHINE@work” or “Safety and health involves everyone at work”. TPM Outdoor Productions had an opportunity to participate in it – both as a participant of the related construction industries and also in their outdoor campaign. Again, we did the production at:
Location 1: Banner, 18 Roberts Lane (below)
Location 2: Backlit posters, Golden Mile Complex (picture not posted)
Location 3: Trivision sticker, Jalan Besar Plaza (picture not posted)
Location 4: Trivision sticker, People’s Park Complex (below)
This is the second campaign TPM Outdoor Productions which had done for the Ministry of Manpower, Singapore (MOM). MOM had also used other forms of exciting ambient media provided by other vendors. Unfortunately these pictures are still stuck in my memory stick. I do have a lot of things to say about Cybershot recently, but that will be for a separate post.
Outdoor media is especially effective for targeting the foreign labour in Singapore. These foreign labourers are mostly in the low value, labour intensive industries such as construction and also domestic help. They do not watch mainstream television, or purchase any newspapers and local magazines. But they do go out whenever they can on weekends and in the late nights in areas such as Serangoon or Golden Mile. They will look up or around to view these messages to them.