One of our giant billboard in Singapore, at Sim Lim Tower, was featured in the Singapore Chinese Newspapers, Lian He Zao Bao, and the Lian He Wan Bao on 2012 April 24. The billboard was featured due its prominent size and its even more prominent message – which promotes the Chinese values. To quote the direct message from the client: “Love and Respect Our Parents Tops all Vitures; Sexual Misconduct is the root of all evils”. The client’s objective of putting up this billboard is to promote moralistic teachings and wishes to remain anonymous.
Given the recent cases of alleged corruption scandal within the government ranks of the local government, this message is timely. Furthermore the large size of this billboard has also created a huge impact resulting in this newspaper feature. Our colleague Jessie was also quoted in the newspaper report.