10. 10 – on a Friday evening, the perfect 10/10 day for the launch of the New Balance 577 by New Balance Singapore and Weston at Queensway Shopping Centre.

The events company created a great set up emphasizing on the heritage and the product features.

Using the giant LED screen at Queensway Shopping Centre which is usually for exciting advertising messages and videos, New Balance played a static poster and a video to feature the New Balance 577 to their VIP guests during the event period.

Certainly a short, simple and high impact event to start off this new product.