Cathay’s New Route to Medan: Wider Impact through OOH

Thinking of growing your brand but not sure how? Keep reading to find out how Cathay’s new destination to Medan can help bring in more audience and gain the awareness of your brand through OOH Advertising!

Being one of the best airlines in the world, Cathay Pacific is launching the new route from Hong Kong to Medan, Indonesia. Cathay Dragon will fly directly to Medan city three times a week, starting 29^th October 2018. This will provide the connection for the travelers in Hong Kong and Medan, bringing them even closer. See below for their timetables:

Cathay Pacific Chief Customer and Commercial Officer Paul Loo said the new services reflect the group’s commitment to growing its reach to destinations not otherwise served directly from Hong Kong, providing customers with more choice and strengthening Hong Kong’s status as Asia’s largest international aviation hub.

“Davao City and Medan are key trade and tourism centres in their respective regions and each looks set play an important role in the Belt and Road Initiative. As such, both present exciting opportunities for business and leisure travellers alike,” he said.

“Our convenient new services will capture the demand from Hong Kong and beyond, while at the same time providing customers in the Philippines and Indonesia with more options when connecting to the Cathay Pacific Group’s extensive Mainland China and international networks.”

It is no surprise that Cathay added Medan as a new destination for tourists to explore. Due to the close proximity to Singapore and Malaysia, the economy in Medan has emerged, making it the major economic hub in the country. Medan is the fourth largest city in Indonesia and it is considered as a hidden gem to many, as you will find that Medan can offer you close encounters to the nature of Sumatra and a vast array of tourist attractions. For instance, Medan’s popular and biggest volcanic lake in the world, Lake Toba, which is the top destination for tourists visiting Medan. Not to mention its tallest waterfall in Indonesia, Sipiso-piso waterfall that is located 800m above the sea level. The other tourist attractions also include the multicolored Sipoholon Hot Springs, as well as the Dua Warna Waterfall. In addition to that, animals like orangutans, Sumatran tigers, and elephants can also be spotted over in the city’s sprawling the forest national parks.

With the increasing potentials of tourists visiting this city, there will be bigger opportunities coming your way to gain the awareness of your products and services. As the ‘entrance’ to the city, Kualanamu Airport provides bigger chance for your products to be noticed. TPM Outdoor is your branding solutions to help your brand grows and get the recognition from the masses.

Our huge and impressive LED screen had just been launched in September this year at Kualanamu Airport and now ready for booking. It’s strategically located at the Departure Area with three available slots. Our digital screen can make your brand stand out from the rest. With a bright, vivid display, you can capture the attention of the passengers instantly, while promoting your desired message or content. Not to mention the attention-grabbing capacities and the attractive video content opportunity, which you can display specific content at designated times. You can deliver many different ads at many different time intervals, sending unique messages to your target audience.