2024 Formula 1
Get ready for a powerful spectacle as ten elite teams, comprising twenty of the world’s best racers, gear up to compete over 24 weekends across five continents. This September, the thrill and glamor of Formula 1 arrive in Singapore, with the 2024 Singapore Grand Prix taking place on the iconic 4.94-kilometre Marina Bay Street Circuit. Mark your calendars for Sunday, September 22, as the city transforms into a dazzling arena of speed, precision, and adrenaline, promising an unforgettable experience for F1 enthusiasts and casual fans alike.
F1 Line Up and Schedule
Check out the 10 teams and racers involved in the race this year!
Don’t Miss any Race!
Best Locations to Get the Best View of the Race
Didn’t manage to get tickets to the race? Fret not! Visit any of the following places for a decent view of the track: (source: Time Out)
- Helix Bridge
Want to catch the racers as they are nearing the finishing line? Find a spot on the Helix Bridge not far from the F1 Pit Building and two grandstands.
- National Gallery Singapore
The open-air rooftop of the National Gallery is another fantastic spot for a great view of the race, with two grandstands positioned on the sprawling lawn.
- Esplanade
The Roof Terrace of Singapore’s iconic ‘The Durian” is another perfect lookout spot with a dazzling view of Singapore’s nightscape.
- Millenia Walk
A good picture snapping spot and in closest proximity to turn 6 is the exit on level 2 of Millenia Walk.
- Marina Square
Check out the exit near Pororo Park on the second level or the rooftop garden on the third level for a glimpse of the race near the Esplanade.
- National Library
For a bird’s eye view of the Suntec City and Marina Bay area, check out the colossal-looking window situated on the 12th floor of the library.
(source: Time Out)
High Demand for Hotels in Singapore
According to Channel NewsAsia, “[h]otels expect higher demand in the second half of 2024, with major events and big-name concerts lined up”. (source: CNA) Businesses and international brands can look forward to high volumes of tourists and global fans as they travel to experience the thrill and exhilaration of cars thundering past Singapore’s dazzling nightscape – an unforgettable spectacle against the breathtaking city backdrop.
Strategic OOH Advertising Opportunity for Businesses and International Brands
The Formula 1 Grand Prix is a global phenomenon that transforms Singapore into a vibrant city of excitement and glamor. For businesses and international brands, F1 presents unparalleled advertising opportunities. With the city buzzing with tourists and locals alike, it’s the perfect time to leverage Out-of-Home (OOH) advertising to boost your brand’s visibility and reach. Let’s explore three prime locations where your brand can make a significant impact: Suntec City, The Heeren, and Ten Square!
Suntec City
High Visibility and Reach
With a large screen size and wide viewing angle, the digital screen at Suntec City boosts high visibility and reach, captivating attention and leaving a lasting impression on the diverse crowd that passes by. It is the most outstanding screen for branding.
Strategic Location Targeting International Audience
One of Singapore’s largest shopping malls located close to prestigious hotels such as JW Marriott Hotel Singapore South Beach, Conrad Centennial Singapore and Pan Pacific Singapore, this location is sure to see high volumes of both locals and tourists in town to catch the F1 race. The Suntec City digital screen is the prime advertising opportunity for international brands to target a wide range of audience!
Crunchy Roll
By advertising on the digital screen at Suntec City, Crunchyroll, an online streaming service specializing in anime and manga content, effectively delivered its vibrant and immersive content to both local and international audiences, ensuring maximum visibility and engagement. As Suntec City is a popular spot among Otakus, this strategic placement not only enhanced brand awareness but also fostered a deeper connection with the diverse and passionate community of anime and manga fans.
The Heeren
Premium Audience
Located at the prime location along Singapore’s iconic shopping district and surrounded by prestigious malls such as ION Orchard, Wisma Atria and Orchard Central, advertising at The Heeren will surely capture the eyes of affluent shoppers and passers-by around, maximizing reach and inspiring action.
Captivating Visuals
The Heeren’s L-shape screen captivates your target audience through large-format creative anamorphic videos for viral marketing and long-lasting impressions. The perfect advertising location for enhancing brand visibility and recall.
Saint Laurent
In synchrony with the grand opening of their store at Paragon Orchard, Saint Laurent strategically chose to showcase their 2024 spring/summer collection on the Heeren’s digital screen. Located in close proximity with each other, this placement created a cohesive and omnipresent brand experience which reinforced Saint Laurent’s brand presence and generated hype around the grand opening.
Ten Square
Targeted Reach at Business Professionals and Urban Residents
Nestled within Singapore’s vibrant Central Business District (CBD), Ten Square emerges as the ideal setting to connect with a dynamic audience of business professionals and urban residents.
Innovative Display Technology
Ten Square features some of the most advanced digital billboards in Singapore. With high-resolution and anamorphic content capabilities on three sides, the screen allows for interactive and immersive advertising experiences.
DP World
As the official partner of the 2023 McLaren Formula 1 Team, multinational logistics company, DP World, displayed a captivating F1-focused digital advertisement at Ten Square and Furama City Centre during the Formula 1 Grand Prix season in Singapore. The high-quality and immersive displays showcased its cargo logistics expertise and global reach to a diverse audience of business professionals and decision makers frequenting the location, leaving a significant impact and powerfully engaging its intended audience.
Most Expensive F1 Races of 2024
A worldwide sensation attracting millions of fans and enthusiasts, the thrill of these races often comes with a hefty price tag. Among these spectacular events, which one would you expect to top the list as the most expensive Formula 1 race to attend? (Source: Prestige)
- Mexico
The most expensive ticket goes to Mexico, with tickets being sold at a whopping USD 780.
- Monaco
As one of the three races that form the Triple Crown of Motorsport, the race at Monaco yields at USD 765.
- Singapore
Held at the iconic 4.94-kilometre Marina Bay Street Circuit, the Singapore F1 Grand Prix is priced at USD 560.
(Source: Prestige)
Capitalize on the Formula 1 Frenzy – Set Up your OOH Campaign Today!
In 2023, Formula 1 Singapore Grand Prix hosted more than 260,000 fans (source: The Straits Times) for the race. This year, Singapore anticipates to welcome 15 million to 16 million international tourists in 2024, boosting S$26 billion to S$27.5 billion in revenue. (source: The Business Times)
This global frenzy not only attracts hundreds and thousands of spectators locally and internationally, but also garners extensive media coverage, offering prime exposure for businesses and international brands to enhance their visibility. By utilising OOH advertising during this high-profile event, brands can strategically reach affluent consumers, decision-makers and influential trendsetters who are gathered in Singapore for the exhilarating races. Singapore’s dynamic urban landscape, coupled with the prestige and adrenaline of Formula 1, provides a compelling backdrop for impactful marketing campaigns that can leave a lasting impression. Businesses can showcase their innovation, prestige, and relevance to a captivated audience, thereby strengthening brand recognition and recall during this exciting sporting event.
Ready to amplify your brand’s visibility with impactful Out-of-Home campaigns at the upcoming F1 Grand Prix Singapore? Contact The Perfect Media today to ignite your advertising strategy and captivate your audience like never before!
