- 05 Jul 2014
- TPM outdoor
Out-of-Home Does Good
I had posted several Out-of-Home executions that have done good, as in literally – Leo Burnett Chicago & Sydney took on Coca-Cola’s Happiness Without Borders to a new level.
Taken from the website:
In March 2013, Coca-Cola set out to break down barriers and create a simple moment of connection between two nations — India and Pakistan. The initiative “Small World Machines” provided a live communications portal between people in India and Pakistan and showed that what unites us is stronger than what sets us apart. The key to engaging with each other through the machines was simple: people in India and Pakistan could complete a task, like touching hands, drawing peace, love, and happiness symbols — together.
Let OOH reach you in all senses – sight, sound, smell, taste and touch. Then let it touch your heart. Coca-Cola rolls out happiness in the other campaign here