Taken from the youtube link – Pepsi Max surprise commuters with an ‘unbelievable’ augmented reality experience at a bus shelter on New Oxford Street in London…Londoners waiting at one bus stop in the capital were given much more of a fright when they witnessed tigers hurtling towards them, giant tentacles bursting out of the pavement, and aliens floating down to Earth in spaceships”

https://www.youtube.com/watch?feature=player_embedded&v=Go9rf9GmYpM