We recently spotted an Out-of-Home advertising installation for Perrier, the brand of bottled mineral water from a spring in France. It is a plant/ bush in its unique Perrier bottle shape. Rather apt look since the (artificial) green projects a FRESH look as the Perrier tagline, “Get Fresh”
Date spotted: 20 May 2009
Location: Pub along Keong Siak Street (Chinatown)
We executed a similar display for San Miguel’s together with Posterscope SE Asia in 2005 at popular drinking areas in town. A real-life bottle replica of San Miguel standing at the height of 1.8m beamed at revelers enjoying themselves at Far East Square, Boat Quay and Holland Village. Using fiber glass, these replicas were lighted from within at night, brightening up whole ambient with San Miguel’s presence.