InsightsProjection in Outdoor Advertising

Projection in Outdoor Advertising

Been doing loads of research and testing on use of projection for outdoor advertisements – and there is a world of difference between the type of equipment out there for a variety of usage. ie. sadly, there is no catch-all solution for outdoor purposes. Some excel in architectural lighting, some only being able to play slides while others being able to play animated videos.

 

 

Above:

Testing between a LCD projector and a DLP projector that we are exploring for an outdoor execution. The colour contrast difference and sharpness of image is very evident to the layman. We plan to use this for live broadcast and also for playing fully animated videos.

 

I will be posting some youtube postings of the various forms of projections being done. One of the artist calls his work “visual mapping”… BUT – if you have no time, at least watch the DRIVE BY PROJECTING – gives you all forms of inspiration!
haha…

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