- 17 Sep 2018
- TPM outdoor
Quirky Ad Concept for Brand Awareness
Creative Ad Network
A picture speaks a thousand words.
Often a time, an ad visual only has a few seconds to grab audience’s attention before they lose interest to something else. The main purpose of an outdoor billboard, depends on its placement.
For example, the pillar light boxes on the left and right side of this travellator only has so much time to get to people. Nobody’s going to walk on the spot backwards to read what’s written on the ad…right?
Thus, the visual itself has to make a split-second impact such that it’s thought provoking enough for people to remember. Tissot has advertise with us in Soekarno Jakarta International Airport to showcase their products. Just 2 strong images of their charming watches are enough to fascinate accessory lovers to find out more of their products.
Another great example would be CIMB’s ad below. It separates an image of a durian tree such that the audience would automatically visualize the trunk in the middle. This may not be directly relating to CIMB as their message was to tell people that they know South East Asia, not that they plant durian trees.
However, this would definitely be thought provoking and the unique concept would make people remember CIMB for its quirky ad. Hence, brand awareness is achieved.