InsightsScrolling Outdoor Advertising Display

Scrolling Outdoor Advertising Display

 

Is it defective or is it really that “big”?

 

A clever means of using a scrolling outdoor advertising display for Wonderbra (Filmed in Brussels, Belgium) by causing it to be seemingly defective. In fact, the display would attract even more attention because passers-by would notice that it is working abnormally. A bit on the risque side, but it is a Wonderbra advertisement afterall! *grin

 

In fact TPM Outdoor Productions is also able to re-create the use of such techniques for creative executions. Another technical “glitch” we can create is to allow only half of a trivision (3-message display) to spin rather than the whole display. In this way, an advertisement for the effects of aging or skin whitening can be shown on a face or body with a “before and after” portrayal.

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