The growth of air travel means that the airport is a great place for the brand to be seen. More and more people travel frequently for work and leisure. When people are in the airport, they become a captive audience and are therefore, more receptive to your brand message.
Ferry terminals, like airports, are also great places to advertise because they also have a captive audience. Unlike airports, ferry terminals usually have less shopping so the audience could be even more receptive to an interesting advertisement.
The biggest challenge faced by advertisers is that every form of advertising can be turned off by the target audience, except for outdoor media. We believe this is the reason why outdoor media has been growing steadily.
Some factors driving the growth of outdoor media are:
1. Better measurement teachnology, including electronic location data and eye-tracking
2. Interactive billboards and street furniture
3. Programmatic technology to automate digital outdoor media buying.
The Perfect Media's methodology works so well because we always start with the end result that the client hopes to achieve. Then we look at the current state-of-affairs. Comparing the two allows us to measure the gap between the start and end points. This enables us to develop an accurate solution that delivers the exact results that clients want.
Local People & Billing in Rapidly Developing Markets
Know-how for Both Regional and Local Implementations
Prime Locations to Reach the Right People
24 Hour Maintenance Repair
Every day we push ourselves a little bit further into the unknown to deliver more exciting and engaging ideas that create a bridge between you and your audience.