SIKA Waterproofing B2B Marketing at Queensway Shopping Center

In Singapore, Sika is one of the top producers and distributors of building chemicals. The company has more than 30 years of experience and provides a large selection of systems and products that can be used anywhere from the roof to the basement. Sika offers a broad range of specialized waterproofing solutions for below-grade, above-grade, roofing, tunneling, and other applications. Their products include waterproofing membranes, coatings, sealants, grouts, and more. 


They have efficient, streamlined processes supported by EN ISO 9001 certification for quality control and place great emphasis on sustainability at all levels, with an ever-growing number of environmentally friendly products.


Sika is a specialty company with a leasing position in the development and production of systems and products for bonding, sealing, damping, reinforcing, and protecting in the building sector and motor vehicle history. Sika is actively involved in the following eight target markets:

  • Industry
  • Concrete
  • Waterproofing
  • Flooring
  • Roofing
  • Sealing and Bonding
  • Refurbishment
  • Building Finishing


Sika has many competitors, but some include LafargeHolcim and W. R. Grace & Co. Sika ranks first in the product quality score compared to its competitors. See below how Sika compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender, and Diversity Scores.


Top Manufacturers of Paints, Coatings, Adhesives, and Sealants: 


Waterproofing Chemicals Market Research Report Highlights and Statistics:


  • The Global Waterproofing Chemicals Market Size in 2022 stood at USD 11.6 Billion and is set to reach USD 17.7 Billion by 2032, growing at a CAGR of 4.1%
  • The market is driven by increasing demand for waterproofing chemicals in a range of end-use industries, including construction, automotive, and textiles.
  • Asia-Pacific is the largest market for waterproofing chemicals, with Europe and Asia-Pacific regions being key markets
  • Key players operating in the waterproofing chemicals market include BASF SE, Sika AG, Pidilite Industries Limited, The Dow Chemical Company, Mapei SpA, RPM International Inc., Carlisle Companies Inc., GAF Materials Corporation, Johns Manville, and Fosroc International Limited.


Sika has recently worked with The Perfect Media for Out-of-Home Advertising for B2B marketing initiatives in a few prominent locations. These include Jalan Besar Plaza, Lavender Junction, and Queensway Shopping Centre. 


These locations have similar selling points. They are prominent, highly visible to ongoing traffic and pedestrians, and located near other multi-purpose shopping and show room complexes. 


Lavender Junction A is located at a busy junction of Lavender Street and Bendemeer Road. It’s highly visible to traffic heading towards the CTE and PIE, the downtown area, and the various malls, including new malls like Aperia, CT Hub, and City Square. Our past clients at Lavender Junction include Daikin.

Queensway Shopping Centre (LED) is located at the multi-purpose shopping complex. The unmissable LED screen is located near many car showrooms, car service centers, and repair workshops. With the screen situated facing the major junction road (along Alexandra Road, adjacent to Jalan Bukit Merah), it is exposed to on-going traffic.

Jalan Besar Plaza is located along Jalan Besar Road, where there is a strong cluster of SME and dealership offices. It is a frequently visited area by vehicle owners for its wide range of workshops. Traffic heading to Bencoolen Street, Orchard Road, which has multiple hardware shops around. Shops such as DIYtools,Yew Aik Hardware, Hup Hong machinery, and Yew AIK. That’s why Sika has chosen a great location to advertise. 

These creative locations are one of the many that The Perfect Media advertises through creativity. Some other locations include People’s Park Complex in Chinatown, where The Perfect Media worked with Saint-Gobain Weber Group using OOH advertising for B2B marketing, and RONG SENG FATT Enterprise.

Saint-Gobain Weber Group


These clients have chosen an appropriate location for their billboard. They have advertised their companies in Chinatown, Singapore, which has access to a wide range of business decision-makers. These locations also provide access to a large concentration of Chinese restaurants.


Read more about it on How to leverage Out of Home Advertising for Renovation and Construction Materials.

Why is waterproofing homes important, and how is it applied?


Waterproofing could sound like a daunting task, and the cost of the process also seems to affect your budget. But prevention is always better than cure. It is a long-term investment that prevents and protects your property value in good living conditions.

Waterproofing the walls gives complete protection to all these seepages. It will stop the existing seepage and prevent water damage from occurring, promoting a stronger structure for the building.

  • Health Considerations: Waterproofing helps in preventing leaks and moisture, both of which can cause problems with indoor air quality and health issues like respiratory disorders. Mold growth in damp environments can exacerbate these issues.
  • Property Values: Adding or preserving waterproofing to a property can help it retain its value. Effective waterproofing systems increase a building’s resistance to weather-related damage, giving occupants and investors peace of mind.
  • High Humidity: Singapore’s high humidity levels can cause condensation and moisture accumulation, which can foster the growth of mold and mildew. Waterproofing decreases the likelihood of these issues by building a barrier against moisture.

 But how do you waterproof your homes?

There are different types of waterproofing solutions; some of them are: 


  1. Bitumen membrane

Mixing bitumen with elastomeric polymers creates a bitumen membrane, which is a mixture of the polymers to increase durability and the ability of the membrane to withstand tear and wear. It is versatile, easy to apply, and recommended for commercial and residential buildings.  

  1. PVC Waterproofing membrane

This membrane is one of the most common waterproofing products for external walls and roofs. It is both water and vapor permeable, durable, and has a long lifespan.

  1. Cementitious membrane coating

The cementitious method is a mixture of sand, dry cement, and liquid latex with a specific quantity of water, and they can start the installation work by applying it to the surface with a brush, roller, or trowel. The disadvantage is the lack of flexibility in the coating. However, it’s only for areas that are not highly exposed to weather and sunlight. 

  1. Polyurethane membrane

Polyurethane is one of the best waterproofing materials. Its application is seamless, and it penetrates the surface deeply and evenly. The polyurethane membrane will fill in even the finest cracks in concrete, reducing its water absorbency. 

Headline News Hit Singapore: “New banding system to rate condo developers and builders on construction workmanship”


Homebuyers who want to gauge the level of workmanship of condominium projects can now check out a new banding system that ranks developers and builders according to their track record for the past six years.

The banding is based on the Construction Quality Assessment System (CONQUAS), a framework established in 1989 to assess construction workmanship. It tests for major defects that can affect liveability, including wall tiles popping off and water leakage.

The portal currently contains the CONQUAS banding of 110 developers and 76 builders, covering 350 private residential projects completed in the past six years as well as projects undergoing assessments. The plan is to update it monthly by adding assessments of new projects. 

Advantages of Sika Waterproofing:

  • Sika solutions are suitable for even the most challenging requirements to keep water out of long-lasting structures, such as tunnels, bridges, or even balconies.
  • For drinking water facilities, our waterproofing system fulfill the most stringent drinking water approvals
  • Sika has developed products for special site conditions, including microbiological and chemical attack-resistant products. 
  • Sika considers the entire water proofing process to the very last detail and can provide solutions for both new build and renovation projects.
  • Sika’s long-term experience and know-how to provide both product solutions and systems are key values for your next project.

Signs of water damage on the wall:

  1. Crack lines
  2. Discolored or stained patches
  3. Blistering and “bubbles” forming on the wall
  4. Peeling paint
  5. Moist and musty smell
  6. Water puddles at the bottom of the wall

The Housing and Development Board (HDB) has been exploring new technologies to improve on current repair methods for ceiling leaks and has identified two new options, said Minister of State for National Development Muhammad Faishal Ibrahim.

The two new repair methods are the nanotechnology waterproofing system and the overlay waterproofing membrane system


In addition, Sika wants to sustain local communities to help people help themselves. Fields of activity are:

  • buildings and infrastructure for social and ecological projects or
  • education, preferably in connection with construction-related professions or
  • ecological water projects correlating indirectly with Sika’s field of waterproofing activities

The main goals, among others, are to support communities in infrastructure development for social projects, to promote training in construction professions and trades, and to provide emergency aid to disaster-stricken regions.

Do you want to expand your company and advertise like SIKA but are unsure of the most effective media partners and advertising strategies? Never fear! Get the greatest outdoor advertising Singapore service offers exclusively from The Perfect Media by getting in touch with us today to discuss your advertising plans in-person.



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