Out-of-Home Media Impact on Singapore F1 Night Race

Singapore F1 Night Race

We are only a few weeks away from the Singapore F1 Night Race happening on September 22, 2019 at the Marina Bay Street Circuit. The Singapore F1 Night Race was the first night-time race hosted in F1 history. Due to this, it has become a popular event for fans, tourists, and locals. 


The Singapore Grand Prix was first held in 2008. Since then, it has been an annual sports event where F1 enthusiasts come together. Each year, the Singapore Grand Prix attracts about 100,000 international fans and tourists to the city state. Last year, the 3-day event attracted over 260,000 visitors. These types of sports events have definitely helped boost Singapore’s tourism.


Before the big race, it is important to maximize advertising to reach a big number of spectators. The marketing team of the Singapore Grand Prix targets a variety of tourists from all over the world. They are advertising Singapore as a clean and safe destination. Because of its proximity to other Asian countries, it is also marketed as a stopover of one’s trip. F1 visitors can travel to other nearby destinations such as Bali, Hong Kong, the Philippines, and more before or after the event.


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Besides advertising the Singapore F1 Night Race to locals, it is also advertised overseas. Young groups of travelers, retired couples, weekend warriors, families, and sports enthusiasts are some of the target audiences. It is important to market this sports event by placing advertisements at key locations even outside of Singapore.


Formula 1 advertisement at Soekarno Hatta International Airport Jakarta
Formula 1 advertisement at Soekarno Hatta International Airport Jakarta


In 2018, TPM Outdoor put up advertisements for the Singapore Grand Prix at Jakarta’s Soekarno-Hatta International Airport. Advertisements were placed on digital billboards at check-in counters and departure halls to ensure its visibility. Placing these advertisements at Soekarno-Hatta International Airport were very effective as travellers and decision makers will be attracted to attend the annual event. In 2018, Soekarno-Hatta International Airport is ranked as the 17th busiest airport in the world having served over 66 million passengers. 


Formula 1 on TPM Digital Screen at Kualanamu International Airport Medan
Formula 1 advertisement at Kualanamu International Airport, Medan


This year, Out-of-Home advertisements for the Singapore F1 Night Race is once again launched in Singapore and other countries. TPM Outdoor has helped with the campaign by launching advertisements at Kualanamu International Airport in Medan, Indonesia by placing the ad on huge LED screen that is definitely unmissable at the International and Domestic Departure area. More advertisements will be launched in different locations worldwide and online leading up to the event.

The Kualanamu International Airport at Medan, Indonesia is a future hub in Indonesia with almost 900,000 people entering and exiting the airport in 2018. It is an ideal location for OOH advertisements, especially targeting locals and tourists worldwide. With the newly launched Bali-Medan-London route, many European tourists can find themselves at this airport. Other international routes available at Kualanamu International Airport are Singapore, Hong Kong, Penang, and Kuala Lumpur. 


With the sports event’s annual success, we can see the effectiveness of its marketing and advertising especially with OOH media. TPM Outdoor is your trusted and reliable partner to advertise these sports events in the most impactful of locations!

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