Singapore Tourism: Year in Review 2014

The Singapore Tourism Board just released its “Singapore Tourism: Year in Review 2014” on its website. The link is found here and there was a quick infographic featured on the Straits Times a couple of weeks ago.


Some highlights from the report and personal viewpoints –

Highlights from the report

Tourism Sector Performance & Market Insights ​

– TR held steady despite macro challenges such as regional socio-political issues, a new China Tourism Law, intensifying competition from the region and an uncertain global economic outlook. – – – While IVA declined by 3.1%, from 15.6mil in 2013 to 15.1mil in 2014, visitors are staying longer and spending more.​

– Chinese and Australian Visitors registered a longer length of stay and a higher Per Capita Expenditure.​


Personal Observations

– Tourism arrivals have dropped since 2010 or even earlier, but I only have the summary from 2010.
– Friends from the region have found Singapore to be too expensive both in terms of our dollar strength as well as the costs of lodging, food and the taxi queues. All these compared with the travel experience in the region which is now more accessible and fun ie. Indonesians now with more flights to Hong Kong, Korea etc with more food options.



It would have been interesting to compare the statistics from the Changi Airport. The 2014 statistics should be published soon, let’s make do with the 2013 summary weblink can be found here – these are what I found interesting:


Top 10 cities 1) Jakarta 2) Hong Kong 3) Kuala Lumpur 4) Bangkok 5) Manila 6) Denpasar, Bali 7) Tokyo 8) Sydney 9) Taipei 10) Ho Chi Minh City


PASSENGER NUMBERS Average number of passengers arriving & departing per day: 136,738 Number of passengers arriving and departing in 2013: 53.7 million Busiest day ever recorded (passenger numbers): 21 December 2013 with 191,819 passengers Busiest month ever recorded (passenger numbers): December 2013 with 5.12 million passengers Busiest year ever recorded (passenger numbers): 2013 with 53.7 million passengers Percentage of transfer passengers in 2013: 30% Percentage of premium passengers in 2013: 10%


2015 will definitely be a more challenging year, and on top of all the initiatives planned by STB, I call for more flexibility and freshness in our tourism sector ie. such as more Air BnB. Singapore is small enough to managed all these fun ways of doing the same things.



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