The Rise of Singaporeans’ Foreign Travel

Rise of Singapore Travel

These past few years, Singaporeans saw a rise in foreign travel taking an average of 4.6 flights per person in 2018. The top destinations for Singaporeans were Malaysia, Thailand, Hong Kong, Indonesia, Taiwan, Japan, South Korea, and the Philippines. The leading motivator to book these trips are for rest and relaxation. Many Singaporeans have fallen in love with the idea of traveling off the beaten path by going to lesser known destinations in Indonesia, Malaysia, and Mongolia. As we know, traveling to Jakarta and Kuala Lumpur is no stranger to Singaporeans. In 2019, Kuching and Padang saw a growth in Singaporean visitors which further strengthens travel in and around ASEAN countries.


Bali, one of Singaporeans' top travel destinations
Beautiful beach in Bali, Indonesia, one of Singaporeans’ top destinations


In regards to Singaporeans’ mode of transportation for their trips abroad, 8.36 million traveled by air while 2.02 million traveled by sea in 2018. 34% of Singaporean travelers prefer to take trips with their friends due to group packages and promotions but traveling with family is still a popular option. When it comes to their travel spending and budget, Singaporeans are very strict and spend an average of USD 1,462.00 per trip. Many Singaporeans like to travel during long weekends and holidays, taking shorter trips to nearby destinations in the Asia-Pacific region.


RELATED: E-Commerce with Traveloka in Indonesia


For advertisers targeting Singaporean travelers heading to their holiday trips, The Perfect Media offers various strategic locations where you can market your brand at airports and ferry terminals. Our company has worked with many retail and consumer brands in the past. We have also worked with tourism boards to place advertisements at key locations around Singapore. The statistics and data shown above can give advertisers an idea on the current travel trends of Singaporeans. The information provided above can also help you with curating a successful advertising campaign to increase brand exposure, brand recall, and brand visibility.


Billboard advertisement at Batam Ferry Terminal
A billboard advertisement of Rossa, an Indonesian singer, for Resorts World Sentosa at Batam Ferry Terminal


Out-of-home advertising is a very effective way for brands and tourism boards to achieve higher sales conversion, especially when these travelers have the budget to spend while on their trips. Brands can advertise at Singapore Changi Airport’s Departure Halls so that Singaporean travelers have an idea of brands that they can interact with when they reach their destination abroad. Meanwhile, advertisements placed at Arrival Halls in airports abroad are the first outdoor advertisements that travelers will encounter on their trip giving your brand a better advantage when it comes to brand recall. Advertisements placed at popular tourist destinations or high-traffic local areas have great influence in travelers’ trends and behaviors. Outdoor advertising at ferries and ferry terminals should also be taken advantage of.


Traveloka billboard at Singapore Changi Airport
Traveloka billboard advertisements at Singapore Changi Airport


RELATED: How Tourism and Out-of-Home Advertising Positively Impact a Nation


With the help of The Perfect Media, your brand will be able to have impactful and effective outdoor advertising. We have advertising sites at airports in Indonesia such as Jakarta’s Soekarno-Hatta International Airport, Medan’s Kualanamu International Airport, and Palembang’s Sultan Mahmud Badaruddin II International Airport. Kualanamu International Airport received a 4-star rating from Skytrax in 2018.


In 2018, the following airports served a great number of passengers:


  • Jakarta – Soekarno-Hatta International Airport: 66 million passengers
  • Medan – Kualanamu International Airport: 12.2 million passengers
  • Palembang – Sultan Mahmud Badaruddin II International Airport: 5 million passengers


We also have available advertising sites at Batam Ferry Terminal for those who would like to advertise to travelers using sea transport. Besides these airport and ferry terminal sites, The Perfect Media has outdoor advertising placements at high-traffic areas in Singapore. Many of our sites are located at busy cross-junctions. We have several billboard sites at high-traffic hotels such as Hotel Boss and Furama Hotel. We also have sites at popular shopping centres such as Mustafa Centre and Queensway Shopping Centre. In the past, we have partnered with various tourism boards and brands for billboard placements to reach both foreign tourists and Singaporeans.


If your brand is interested in advertising to Singaporean travelers for your next campaign, you may contact us to help you reach the right millions via out-of-home advertising.



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